All “Brand Candor” – prior to 1/15/08

Just switched over to this blog service so here is a concise summary of what you’ve missed so far:

AT&T: “More bars in more places.” Awesome! I love bars! Especially ones with a really long happy hour…Oh, not those kind of bars? Lame.

Buckley’s cough syrup: “It tastes awful. And it works.” I’m not even sick but I want to try this stuff just to see how bad it really is.

Gwen Stefani’s “L” Perfume: “I want you all over me.” Yeah, Gwen, I want your husband all over me too. Gavin is hot! But for the rest of us, all we can do is dream.

Geico: The Flintstones one is hilarious, particularly how it ends, alluding to potential conflict with the Rubbles over social status. I always did suspect Wilma’s huge rock necklace was a bit flashy. 

Corona: It’s rare that a tv commercial puts me into a moment of zen meditation. And especially the Christmas one. Makes me wonder why the hell I’m sitting here in the rain, sober.

Vern Fonk auto insurance (local Seattle) - ”Shipoopy! Take that to the bank!” The sheer stupidity of this leaves me speechless. If you haven’t seen this, you should. It’s genius. Though the locals are sick of it. But how do you tire of genius?

Secret deoderant:  ”Because You’re Hot” – Well, yes, I am. Nice bold tag line.

Clearblue Easy pregnancy test: “The most sophisticated piece of technology you’ll ever pee on.” That’s some straight shootin’, and good delivery from the deep-voiced movie-trailer-sounding guy.

American Express: The Tina Fey spot. I like the part at the end about the writer’s room being on fire. I can picture it, and it’s glorious.

Ikea: The one about “home is where you want to be” makes even that plastic tarp hut built out the back of someone’s crappy old car seem cozy.

Geico: The original Cavemen: For a long time I laughed at the look on the one caveman’s face at the end, after he says he’s not hungry. Then I saw those damned cavemen too damned much.