Brand Candor

Comcast, Weisman to give golf new swing and swag

April 19, 2008 · 1 Comment

Comcast is getting help to make the Golf Channel even better. I mean, can it get any better? It’s already so riveting, with all that thrill-inspiring, jaw-dropping, electrifying…golf. The Versus channel will also be getting a revamp. At least with hockey there’s something to work with: a fast-paced, violent sport has better chance at winning new viewers. With golf, you’re either into it or you’re not. This will be the challenge of Mike Weisman, who will be working his magic for these two Comcast networks. Who better for the job? He also produces baseball, America’s second most boring spectator sport.

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1 response so far ↓

  • rnopporn // May 7, 2008 at 5:15 pm | Reply

    Golf is the fourth most popular sport in the world and everyone can play. The only thing that gets in the way of great golf is the mind.Real golfers know that golf is not just a sport, but it is a way of living.They say golf is like life, but don’t believe them.

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