Brand Candor

In the grand American tradition of “fat evangelism”, and with the Chinese palate already nicely warped by McDonalds and the makers of KFC, now Kraft has shown China yet another way to achieve the portly American physique: cookies and milk! Apparently, the Chinese hadn’t yet paired the two. For one, they’ve never been big milk drinkers, and seem to have been getting along just fine without it. And they like their cookies on the dry and plain side: biscuits, if you will. But these dietary preferences don’t benefit the likes of Kraft so the big corporate serving spoon busted over to China to whip them into shape–with more than just measured success! After extensive grassroots efforts, tireless training, and a recipe Kraft specially tweaked to withstand the cultural divide, now China just loves Oreos, and milk! We’re so relieved…

I wonder what would happen if Kraft channeled these same powers of persuasion to convince China to use cleaner burning fuels?